1,797 leads at ₹130 each for a premium Ahmedabad residential launch.
Satya Sankalp Group needed qualified home-buyer leads for THE Q, their flagship residential project in Chharodi, Ahmedabad — not just reach. Here's how our Meta Ads campaign delivered.
- Client
- Satya Sankalp — THE Q
- Industry
- Real Estate
- Location
- Ahmedabad, Gujarat
- Service
- Meta Ads (Facebook & Instagram)
About Satya Sankalp — THE Q
THE Q is Satya Sankalp Group's flagship residential development in Chharodi, Ahmedabad — 3BHK apartments built around some of the largest balconies in the city, lake views, attached bathrooms in every bedroom and a vehicle-free ground floor.
The Challenge
Real estate launches live or die on lead quality and cost efficiency. Satya Sankalp needed a steady, affordable stream of genuinely interested home buyers for THE Q — leads that would actually convert into site visits and bookings, not just cheap form-fills.
Our Approach
We built Meta lead-generation campaigns across Facebook and Instagram targeted at home buyers actively searching the Ahmedabad market, tested multiple creative formats and audience segments, and optimized continuously against cost-per-lead and lead quality — not just volume. Every lead was tracked through to site-visit scheduling so we could see what was actually working.
Real results, not projections.
The Outcome
The campaign delivered a strong, sustained flow of leads at a highly efficient cost-per-lead for the Ahmedabad real estate market — with 131 leads converting through to a scheduled and completed site visit, and 4 units booked directly off the back of it. The campaign continues to feed THE Q's sales pipeline.
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