15+ daily appointments, every branch, for 8 straight months.
Anura Wellness runs a multi-branch luxury spa and salon business across Pune. We built and now run branch-level Google Ads campaigns that keep every location's booking calendar full.
- Client
- Anura Wellness
- Industry
- Wellness & Spa / Salon
- Location
- Pune, Maharashtra
- Service
- Google Ads
Website: anurawellness.in
About Anura Wellness
Anura Wellness is a premium spa and salon brand with multiple branches across Pune, offering Swedish, Thai, Balinese and deep-tissue massage, hair and skin treatments, and holistic wellness experiences built around ancient traditions and modern luxury.
The Challenge
A multi-branch wellness brand needs consistent, affordable appointment bookings at every single location — not just one flagship. Anura needed a campaign structure that could scale cleanly across 8 branches without spend or performance falling apart at any one of them.
Our Approach
We built dedicated Google Ads campaigns for each of Anura's 8 branches, running on a disciplined ~₹1,000/day spend per branch, and optimized continuously over 8 consecutive months. As performance data matured, we transitioned the account into an automated, self-optimizing bidding structure that now runs on autopilot while maintaining consistent results.
Real results, not projections.
The Outcome
The campaigns have run continuously for 8 months and counting, helping establish Anura Wellness as one of Pune's recognized luxury wellness brands — with appointment generation now running on an automated, self-sustaining structure.
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